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What is Child Care Customer Acquisition?

12 December 2013

Customer acquisition is the process of locating and securing the business of new customers.

In the child care industry, it is the job of the director or owner of a childcare center to figure out how to find searching parents locally and then how to turn those parents into enrolled families. The amount of money you spend to get a new family enrolled in your program is your child care customer acquisition cost. This is your total marketing spend divided by the number of enrollments you receive. Learn more about how to figure out your cost of child care customer acquisition.

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